Before worrying about a theme, a name or where to host your blog, you should first ask yourself this question: “What will I blog about?”Many bloggers with good intent start their internet career without a focus; therefore their blogs seem to die a quick death. Without a good strategy to determine your direction your blog has nowhere to go.
You want a blog that has potential for endless content, one that will not go out of style and one for which you have boundless enthusiasm. If the subject matter doesn’t interest you but it’s trendy at the moment it will end up in the cyber graveyard post haste.
Your strategy will determine your direction and guide you towards the goals you make for your blog into the future.