Explaining a few things about SEO that might be worth knowing.
Keywords do affect a website/blog search engines rankings and play a huge part but they aren’t the only factor.
There are many tools available on the Internet to use for finding competitive keywords and suggestions. Some are free and some have a monthly subscription.
One such tool is Wordtracker. I have used it many times when I need a list of keywords for an article or item I am describing. It’s a great tool when you have no clue which keyword you should choose.
The free test only gives 50 keywords which for me is enough to give me an idea of what to use. Feel free to test them out and see if it works for you. Wordtracker.
Keyword Density.
Keyword density refers to the number of keywords contained within the text, relative to the amount of text written.
Preferred keyword density ratios vary between search engines, try to keep them between two and eight percent (major search engines prefer the lower end).
Keyword analysis tools can help to optimize a web page’s keyword density. These tools are good if you’re not sure of what you’re doing, as they’re very intuitive and explain things as you go.
Counting the Keywords.
Some SEO experts agree that the keyword density of the text isn’t a very important factor and to be careful not to overdo it.
So is there a limit?
How many times should you use keywords?
SEO experts won’t be able to answer these questions for you, because no one’s sure of the answer. The best answer is that it changes, experimenting is the answer to see what works for you and what does not.
Location of Keywords.
When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.
Other search engines also give keywords more or less weight based on their location but keep in mind that each search engine’s algorithm is different.
Here’s a list of how most search engines rank keyword positions, from most to least:
1. Domain name.
2. Page title.
3. Headings (i.e. H1, H2, etc.).
4. Body text (the first 2 to 3 KB usually counts more).
5. Meta tags (especially description).
6. Links (including keywords in the URL or link text of links to you).
7. Alt text (the ‘alt’ descriptions for your pictures).
By increasing your knowledge about SEO, you will begin to see how SEO fits into the overall scheme of things. Knowing how something relates to the rest of your site and articles and most important the search engines.